Service

Data & Performance

We turn your data into strategic decisions. Precise measurement, in-depth analysis, and continuous optimization ensure that every marketing action is backed by evidence.

AnalyticsA/B TestingDashboardsCRO
Google Analytics
KPI Dashboards
A/B Testing
CRO
Advanced Tracking
Audience Segmentation
Performance Reports
Data Studio
Pixel Setup
+0

Dashboards

+0%

Formats

0

Blind Decisions

Why it matters

If you don't measure it, you can't improve it.

Most companies invest in marketing without knowing exactly what’s working for them. They have access to vast amounts of data but don’t know how to interpret it or act on it.

At Nexo, we build the measurement infrastructure you need to make evidence-based decisions. From the technical setup of tracking to executive dashboards you can review in 30 seconds.

  • Flawless tracking that captures every relevant user interaction
  • Custom dashboards with the metrics that matter to your business
  • Systematic A/B testing to optimize every element of the funnel
  • Executive reports that translate data into business decisions
I Want Data That Works
What We Build

Your complete data infrastructure

01

Technical Tracking Setup

We implement and audit GA4, Google Tag Manager, Meta Pixel, TikTok pixels, and LinkedIn pixels. Every event, conversion, and micro-conversion is set up correctly from the start.
02

Custom Dashboards

We build dashboards in Looker Studio (Data Studio) or Tableau that consolidate data from all your sources into a single, clear, real-time view.
03

Systematic A/B Testing

We design rigorous experiments to optimize: landing pages, emails, creative assets, calls to action, and checkout flows. Every test is guaranteed to be statistically significant.
04

Audience Segmentation

We build detailed audience profiles based on actual behavior, not assumptions. Segments that power your paid media campaigns with surgical precision.
05

Attribution Models

We understand which channel, which piece of content, and which touchpoint actually drives conversions. Say goodbye to last-click models that skew your investment decisions.
06

Executive Reports

Monthly reports that aren't just data dumps: they're narratives of what happened, why it happened, and what we're going to do differently. Actionable insights for the management team.

How we do it

From Data to Decisions

01
Data Audit

We review your entire current analytics infrastructure: what’s set up correctly, what’s broken, what data you’re missing, and what critical gaps exist in your understanding of the business.

02
Definition of KPIs

Together with your team, we identify the metrics that truly matter to your business. We distinguish between vanity metrics and business metrics, and set the targets that will guide your decisions.

03
Technical Implementation

We set up or troubleshoot your entire technical measurement stack: GA4, GTM, tracking pixels, conversion events, and integrations with your CRM and business tools.

04
Dashboard & Alerts

We build dashboards that consolidate all the data and set up automatic alerts for significant anomalies: drops in traffic, spikes in conversion rates, or sudden changes in behavior.

05
Optimization Cycle

We establish a rhythm of analysis and experimentation: what we test this month, what we’ve learned, and what we implement. Data-driven growth isn’t a one-time project—it’s an ongoing process.

Results

Data that drives real growth

+32%

Improvement in conversion rate

Systematic optimization based on A/B testing yields an average 32% improvement in conversion rates within the first six months.

-45%

Reduction in bounce rate

On-site behavior analysis and data-driven UX adjustments significantly reduce visitor bounce rates.

100%

End-to-end funnel visibility

You’ll go from making decisions based on incomplete information to having a complete view of every stage of your customers’ journey, from the first click to the purchase.

3x

Faster decision-making

With clear dashboards and actionable reports, teams make strategic decisions three times faster and with greater confidence in the data.

Frequently Asked Questions

Data Without the Mystery

The world of analytics can seem complicated. Here, we make it simple.

Talking About My Data

Other Services

We can also help you with

Ready to connect your brand with the people who matter?

Let's talk about your project