Service
Creative Strategy
We build the foundation that underpins all of your brand’s communication—from the initial concept to the guidelines that will shape every element.
BrandingVisual IdentityPositioningCreative Direction
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Brands created
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Why it matters
Your brand is much more than just a logo
In a market where consumers make decisions in a matter of seconds, how your brand is perceived can mean the difference between being chosen or being overlooked. Creative strategy is the discipline that turns that perception into a sustainable competitive advantage.
At Nexo, we don’t just design logos or pick colors at random. We build comprehensive visual and communication systems based on a deep understanding of your audience, your market, and your brand purpose.
- We define who you are, what you stand for, and how you stand out from the competition
- We create a visual identity that conveys your essence in a matter of milliseconds
- We create guidelines that ensure consistency across all your channels
- We design for growth: your brand needs to work today and five years from now
What’s included
Our Strategy Deliverables
01
Brand Assessment
We analyze your current brand, your competitors, and your market to identify opportunities for unique positioning. We base our work on data, not assumptions.
02
Brand Architecture
We define your brand hierarchy, its extensions, and how they relate to one another. This is essential for brands with multiple products or business lines.
03
Complete Visual Identity
Logo, typography, color palette, iconography, photography, and all the visual elements that make up your brand’s aesthetic universe.
04
Brand Voice & Tone
How your brand speaks, what words it uses, and what its personality is like in writing. Because verbal consistency is just as important as visual consistency.
05
Brand Identity Guide
The document that outlines how your brand should be applied at every touchpoint. Your internal team and external vendors will have complete clarity.
06
Creative Concept
The overarching creative framework that ties all your communications together: the central idea that gives coherence and impact to every campaign and piece you produce.
How we do it
The Creation Process
01
Immersion & Discovery
We start with an in-depth workshop with you and your team. We explore the brand’s purpose, its values, its target audience, and its competitive landscape. We supplement this with market research and competitive analysis.
02
Strategic Platform
Using the insights from the research phase, we build the brand platform: purpose, vision, mission, values, brand promise, and unique positioning. This document serves as the guide for all creative decisions.
03
Creative Exploration
Desarrollamos múltiples direcciones creativas que expresan la estrategia visualmente. Cada dirección tiene su lógica, su estética y su forma de comunicar. Te presentamos las opciones con el razonamiento detrás de cada una.
04
Refinement & System
Based on the chosen direction, we developed the complete system: the logo in all its variations, the color palette, typography, applications, iconography, and all the elements that make up the brand identity.
05
Delivery & Activation
We provide the complete brand identity manual, all files in the correct formats, and a presentation session for your team. We can also assist with the launch of the new brand.
Real Impact
What our well-Developed brands achieve
3.2x
Greater recognition
Brands with a strong and consistent identity are remembered up to three times more often than those without a defined visual identity.
+40%
Consumer confidence
A professional and consistent brand identity fosters a greater perception of quality and trust, which is directly linked to the purchasing decision.
60%
Shorter approval times
With a clear brand guidelines document, your team and vendors can make decisions faster and with fewer revisions.
+28%
Perceived premium price
Brands with a premium image can charge more for the same products or services thanks to the perception of superior value.
Frequently Asked Questions
Everything you want to know
If you have any questions that aren’t answered here, please contact us directly. We’ll respond within 24 hours.
How long does a full branding project take?
A comprehensive branding project (from the initial assessment to the brand identity guide) takes between 6 and 10 weeks, depending on the complexity of the brand and the speed of client feedback. Smaller projects (visual identity only) can be completed in 3–4 weeks.
Do you work with existing brands or only with new ones?
We work with both. For existing brands, we carry out a rebranding process that preserves valuable assets and updates those that hinder growth. For new brands, we build from the ground up with a long-term vision.
What do I need to know before I start?
You don’t need to have everything figured out. That’s what the discovery process is for. It is helpful, however, to have a clear idea of the product or service you offer, the market you’re targeting, and your business goals for the next 2–3 years.
Does the brand identity guide include social media guidelines?
Yes. Our brand guidelines include both digital applications (social media, websites, email) and traditional applications (stationery, signage, printed materials) tailored to your brand’s needs.
Do you provide the files in editable formats?
Yes. We deliver all files in editable vector formats (AI, EPS, SVG), as well as PDF, PNG, and JPG versions. Your brand belongs entirely to you.
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